Benefits of social media: see how to go beyond likes with 10 transformative benefits!
Social media plays a leading role worldwide in communication, entertainment, and information seeking. In Dubai alone, there are over 144 million users, representing 66% of the population.
Recent data released by Global Web Index reveals that the main reasons UAE use social media include: keeping in touch with friends and family (59.9%), staying up-to-date on news (52.7%), and finding products to buy (43.2%).
This data already reveals the main benefits of social media from a user perspective. However, when thinking like a social media professional, it’s necessary to delve deeper into these benefits to develop effective marketing strategies. Click here for social media services in Dubai
Before even reaping the potential results, it’s important to understand what can be offered through these platforms. This is what Rafael Kiso, founder and CMO of mLabs, argues:
5 Benefits of Social Media for Business:
According to a survey conducted by Global Web Index, Generation Z already searches more on social media than on traditional search engines like Google and Bing.
Brand Visibility:
Social media allows us to overcome some barriers between brands and consumers. This is due to the ease of consumption for users and the possibility of digital positioning for businesses.
But a brand’s visibility doesn’t depend solely on these businesses’ presence on these channels; it’s necessary to strategically develop a digital positioning that allows the brand to reach a qualified audience.
This positioning is built through the application of several tactics, including:
- Production of valuable content
- Consistency and frequency of posting
- Standardized visual identity and tone of voice
Customer Relationships:
According to data from the same study we mentioned earlier, the Global Web Index, 59.9% of UAE users use social media to stay in touch with friends and family, and 24% to view content from their favorite brands.
In other words, most people choose to use these media to connect and build relationships with other people and even brands.
Of course, this is a huge advantage for businesses, as relationships are one of the ways to engage, increase sales, and build customer loyalty.
Customer Loyalty:
Turning customers into brand advocates is one of the most profitable strategies available, as building customer loyalty and relying on their referrals increases your audience and the chances of conversion.
Besides referrals, loyal customers often return to buy the brand’s products or services.
This is a strategy we teach and apply here at mLabs, where we explore, on social media, the post-purchase stages known as first-person experience and shared experience.
Monitoring Indicators:
Social media also provides access to data about audiences and the results of organic and promoted posts. This encompasses a range of information that can contribute to decision-making and strategies.
Through mLabs, for example, you can track engagement data, top posts, follower profiles, competitor analysis, and much more!
Increased Sales:
By implementing a sound strategy that encompasses all stages of the customer’s buying journey, it’s possible to achieve and increase sales conversions for a business through social media.
The ability to use paid media to target an audience interested in the topics surrounding the brand is also a benefit that increases the chances of conversion.
